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Our Rolex history

Rolex and Liljenquist & Beckstead History

Since opening our doors in 1979 until the present, we're committed to a culture of lasting excellence, sharing in the founding ideals of the legendary Rolex Founder, Hans Wilsdorf. Our dedicated Rolex Specialists take enormous pride in continuously improving our approach to ensuring each client discovers the perfect Oystersteel, Rolesor, or precious metal Rolex timepiece. Founded by college friends turned business partners, Tom Liljenquist, President, and the late Sidney Beckstead, former Vice President, Liljenquist & Beckstead blossomed from a small jewelry shop into four flourishing luxury stores in the Washington DC Metropolitan area, specializing in Swiss watches, jewelry, and diamonds.
Our Rolex History

Serving Greater Washington

As a lifelong native of Northern Virginia, Tom Liljenquist positioned Liljenquist & Beckstead in three key areas to provide the world’s most luxurious watches to the thriving Washington Metropolitan Area. Today, our company’s epicenter is in Tysons Corner, Virginia, the Washington DC Metropolitan Area’s preeminent luxury shopping destination. Just across the Potomac River, you can experience the world of Rolex watches at our beautiful Westfield Montgomery store in Bethesda, Maryland.

Our Rolex History

Expanding with Rolex

Liljenquist & Beckstead strives constantly to elevate your Rolex experience. Between 2012 to the present day, we’ve dramatically expanded our in-store Rolex displays at each Liljenquist & Beckstead location to set a new benchmark for luxury and to provide a more enjoyable and spacious shopping experience. With Rolex watches at the core of the Liljenquist & Beckstead experience, we hold the values and ideals first embraced by Hans Wilsdorf, the legendary founder of Rolex, close to heart. We strive to provide an exemplary customer experience, consistent with the Rolex Way, for everyone wishing to discover Rolex superlative chronometers across all collections including the Datejust, Oyster Perpetual, Sky-Dweller, Day-Date, Lady-Datejust, Pearlmaster, Cellini, Explorer, Submariner, Cosmograph Daytona, Sea-Dweller, GMT-Master II, Yacht-Master, Milgauss, and Air King collections.

Our Rolex History
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